Instagram is an oversaturated platform that helps us to connect
with followers. This Social Media platform offers a brand to post their
business photos and videos on Instagram to connect and engage with more followers.
To fit content into your feed, you might
need to spend few hours in editing content for making them awesome, so that the
Instagram could ignore your file. Instagram is very similar to Snapchat; delete
content from timeline after a specific period of time. Since the Instagram
Stories is the best way to connect your followers; here we are giving some tips
to receive the greatest benefits from Instagram Stories
·
Display
your followers contents
This one is a great technique to boost engagement. Since,
Instagram provides only 24 hours to showcase a user’s photos and videos on
Stories, it seek quick attention from their followers. It automatically deletes
it users’ contents from their timelines after 24 hours. Of course, you can save
these content using “Highlight” option. Since it deletes contents after 24
hours, users have still some ways to display their contents in their timeline.
These are not very hard to do.
If you are a brand and you want to publish new contents regularly,
you might share your fans and followers’ photos and videos. Sharing
users-uploaded contents from fans and follower is a perfect way to stay
connected with them. For example, An accessories brand named ‘Moon and Lola’
regularly share user-uploaded photos and videos in their stories. Actually, the
company knows well about how to show loyalty to their customers. Publishing
such stories allow the company to show their products in action. This impact
great on followers and turn many followers into regular customers.
If you are a brand and want to receive more impression from
consumers, share users-uploaded contents that features your products and
service. Sharing user-upload contents also help a non-brand to build a
relationship with influences.
·
Lunch
exclusive sales
Instagram is the perfect place to share limited time deals
including giveaways, and exclusive sales offers. This is really a good idea for
your business. Since the time is limited, customers are encouraged to purchase
sooner. As there is urgency, customers react quickly to get these offers, which
increase the sales of the company.
If a brand wants to add urgency to their sales offers, they should
utilize Instagram. It will help you to drive more sales and encourage your
target audience to take action within the desired time period. Individuals can
give any offer that adds value to their account. It also helps to get more
attention in future.
For example, J Crew is a famous apparel brand that actually knows
well how to make a buzz on Social Media at their product lunching time. They
arrange a contest over Instagram and announce a winner in their post. The
contest encourages their followers to make an exclusive deal before the time
goes up. So, it can be said that Lunching exclusive sales deals, or personal
giveaways help a brand to increase attention from their existing followers.
·
Instagram
Takeover
This is an emerging trend to share your brand story. Usually, an
influence comes in action to manage your account for 24 hours. In this time
period, the influence will create new posts and share your story on your
Instagram account. An influence can take over your account to share your
perspective in a whole new way.
Most of the popular brands have an unlimited budget for marketing.
They work with popular influencers to take over their Instagram reputations. If
you have to maintain a tight budget, you might work with micro-influencers to
get the right audience. In this regard, it seems that it is the perfect time to
review some Instagram likes providers and chooses the best one which will help
bring more attention from followers.
·
Take
everything behind the scenes
Instagram Stories give priority over aesthetics contents that are
closely similar to the native feed. Since Instagram Stories demand less
visually, you can post photos and videos of a business’s behind scenarios, or,
contents can be out taken from your best photographs. In order to give your
followers a sneak peeks about your new products before launching them, you can
post photos of a fun moment in your life, a tour of your office, or your
opinion on the recent news. For example, “Airbnb” choose only the travel
section, and only highlight their users travel experiences. They don’t push
their followers with thousands of products and services from their list. They
only share stories of their users as regular posts.
Airbnb wants to make their followers have a glimpse of what
actually happens when people use their app and rent a room. It put a great
importance to gain more follower like-minded travelers. So, think of an
interesting story that can tell the real stories behind your content.
·
Use
Hashtags to find the right audience
It is an age-old tool of Instagram that can drive more engagement
with follower and increase discoverability. Using hashtags is one of the most
important things on Instagram since they announced that they are going to index
your contents (photos and videos) using the Discover page. For example, #TBT is
a most used hashtag that everyone loves. Your photo with young Britney Spears,
and Zoe Saldana; can make people nostalgic. So, you don’t need to create new
stores. Just use hashtag properly.
Using the right hashtag on Instagram will help you to find the
right audience for your business, but before reaching the right audience you
have to do some research. On the other hand, using irrelevant hashtags on your
stories can break your reputation. Also, irrelevant hashtag may drive useless
traffic to your business.
·
Tell
your story
Instagram is a fast-changing platform where posting just photos
and videos on your account will not help you solely. Keeping your contents
fresh and relevant will increase your brand reputation to the eyes of the
followers. By adding effective strategy you start a conversation with your
follower in the right ways which help to engage followers.
Use the Instagram stories for good purposes, and follow creative
ways to drive more followers with engagement. You can learn from some of the
brightest brands that use Instagram to connect with their followers. Check how
these brightest brands use their art while uploading their stores.
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