Cryptocurrency Token for the Internet of Advertising

Cryptocurrency is the new buzzword of the financial world. It is indeed giving a tough competition to the traditional fiat currencies and has of late raised many eyebrows with its volatility. While much interest about cryptocurrency is associated with the concept of the plastic monies and digital currencies, many financial advisors, billionaires, and millionaires believe that the blockchain technology, which functions behind the cryptocurrency can bring about a revolution in several market spheres. One such market is that of the advertising industry and blockchain is believed to have the potential to reverse the functioning of the digital advertising industry.

It is seen that over the years, advertisers and business owners have chosen the multiple social media websites as a means of connecting with their target audience. But initially, social media platform is for interacting with the loved ones. The interaction and information shared on these sites builds the profile of a person and determines their behavioral pattern. Based on these, the advertisers look for the core audience to showcase their products for purchase. Although this can be considered as one of the best means for reaching out to the mass, it has made social media platform similar to a marketplace instead of a platform for interaction. Thus WebAd is designing a platform especially for the marketers, advertisers, and business owners reach out to their target audience for branding their products. It helps in making social media platform less cumbersome and makes WebAd a dedicated platform for digital advertising.  This platform uses user’s location to track down the ones who are in proximity to the business owners so that they can be reached first and the sponsored advertisement can reach out to the desired masses.  This will also help the small and medium-sized enterprises to expand their business. 

The core concept of WebAd revolves around implementing the platform with a combination of a series of mobile applications and web apps.  It can cater to business and personal needs of the users. Advertising is an integral feature of this platform, and thus it works similarly like Facebook and Instagramin terms of pattern but for payment, it will use cryptographic tokens for advertising on the WebAd forum.

Webercoin (WBC) is the only tradable token accepted by the WebAd forum. The WBC tokens are issued during the token sale. The Webercoins will help in creating a reward mechanism and sharing of incentives amongst the parties. Besides, it will help the WBC token holders with a vested interest in participating in the WebAd stage. These WBC tokens will be used to buy advertising space on the platform and help users expand their business by reaching out to the desired target audience.The advertising revenue collected from the WBC tokens will be equally divided, and the first part will go in the WBC pool and the second part will be utilized for paying the operations of the WebAd platform.

The WebAd forum also engages in media services and digital marketing for various organizations who desire to utilize the benefits of the digital market. Here as well the payment for booking advertising space in the platform will be determined by the Webercoin tokens. The revenue received through the media platform will as well be directed to the WBC pool, and the other half will be utilized as rewards to the participants.